JITAU 日光埕
/
Pingtung, Taiwan 台灣 · 屏東

You've had mango before. Not this one. 你吃過芒果,但這顆實在
不一樣。

Tree-ripened Irwin mangoes from Pingtung, Taiwan. Flown direct to the UK — not shipped firm. 屏東愛文,樹上熟成才採收。空運直送英國。

The mango you usually buy — 你平常吃的芒果——

Sea freight海運 Air freight空運
Drag to compare 拖曳比較
What you know英國人熟悉的

Likely from Brazil or Peru. Kent or Keitt varieties — bred to survive long sea freight, picked while still firm, ripened slowly on the shelf.

多半來自巴西或秘魯。Kent 或 Keitt 品種——專為長途海運育成,摘採時還偏硬,到貨後在貨架上慢慢轉熟。

[X] weeks at sea, picked unripe. 海運約〔X〕週,摘採時未熟。

Jitau日光埕

Irwin mangoes from Pingtung — left on the tree until ripe, then flown in. One is built to survive the journey. The other is built to taste right when it arrives. Dense, not fibrous. Sweet at the skin, not just the centre.

屏東愛文,樹上熟成才採收,空運直送。一個為了「運得久」而生,一個為了「熟得對」而生。果肉細密不帶絲,連靠近皮的地方都是甜的。

[X] hours in the air, picked ripe. 空運約〔X〕小時,摘採時已熟。

Available year-round. Any supermarket, any month. 全年供應,不分產季。超市隨時都有。

Pingtung, southern Taiwan. Where the Irwin mango stays on the branch until it's ready — not until it's convenient. 屏東,台灣的日光之南。這裡的愛文芒果,堅持在枝頭上自然熟成,我們順應自然,而非貪圖方便。

Jitau — from the Taiwanese ji̍t-thâu, "the sun."

June in Pingtung smells like warm skin and overripe fruit. The Irwin mango blushes red when it's ready — a slow flush that starts at the shoulder and works its way down.

You can't rush that. You can only wait, and watch.

六月的屏東,空氣裡是熟果的氣味。愛文芒果熟透時,從肩部開始泛紅,那抹紅色緩緩往下蔓延。

急不得。只能等,只能看。

Jitau gift box

This is what arrives. 這是抵達時的樣子。

The mango you've had may have been chosen for how well it travels. This one wasn't. 你吃過的芒果,可能是向時間妥協的選擇。但這一次,很不一樣。

Find Jitau at JitauMart → 在 JitauMart 選購 →

Limited season. While stocks last. 季節限定供應,售完為止。